Branding is an important element of your business.
However, without a dedicated business website that has relevant content and the correct functionality, SEO etc. Branding means very little.
Once you have your site, it’s content, navigation and functionality completed so you can turn your website ‘live’, you can begin to focus on Branding your business.
Why is Branding Important?
Forbes says “Branding has always been a vital part of business, but it may be more important now than ever before.
With social media, consumers get exposed to new brands every day. This can be great for consumers who have plenty of options and are able to do research to find the best one, but it makes it harder for businesses.”
First Impressions & Trust
The old saying about First Impressions is just as relevant as ever!
We are exposed to so many new businesses, products and services every single day,
If you’ve got great Branding (and the associated Graphics and Content), most people will assume your business is successful, as it may look like you have allocated a significant amount of money towards your Branding.
For your new potential customers, having good Branding can also improve their trust in you too!
Customer Recognition & Loyalty
Think of famous Brands like Nike, Apple, Google, McDonalds, if you’re anything like me, you can immediately pick those Brand’s through their Colour, Symbols, Typography, Imagery, Sound and Brand voice.
A hallmark of great Branding is Customer Recognition, which is a way to show respect/gratitude to other businesses/ individuals who buy your Services or Products
Integrating Customer recognition into your business strategy will help you maintain a loyal and engaged customer base.
Great for Marketing
Once you have your Branding done for your business, you’ll obviously be looking to market yourself, whether its on Google, Social media or Traditional Media.
Having creative, high quality, consistent Branding and Content will appeal more to the people you are looking to engage with ie your ‘Niche’ or Industry
Employee Confidence
Quality Branding can increase the motivation and happiness of your employees.
This article explains more why this is important:
“How effective can frontline employees be in serving customers if they are not confident that they understand the value their brand offers? This confidence gap presents a great opportunity for brands to improve how they show up in customer interactions and drive better experiences. “
I can complete a variety of different Branding Services for both new and established businesses.
Request a Quote Now!
- BRANDING RESEARCH
I will complete research around your Niche, Competitors and Brand Goals and compile a Report that will also include basic keyword research, to get you started! - LOGO DESIGN
Whether you are looking for a new logo or wanting to modernise your old one, you will fill out our Logo Questionnaire to answer some basic questions.
Once complete, we will have a brief discussion about your answers and the direction you want to take.
I can complete *multiple logos for you to choose from, implementing your changes* to ensure its exactly how you imagine it! - PROMOTIONAL MATERIAL
Using your new or current Branding Elements, I can make a variety of Promotional Branding Graphics including:
Social Media Ad Graphics
Business Cards
Flyers
Brochures
Posters
Banners
Signage
Trade Show Displays
Apparel
- SOCIAL MEDIA SCHEDULING
I will create a Social Media Schedule for Facebook, Instagram, YouTube and/or LinkedIn to make your weekly posting streamlined and easy to stay to manage
I’ll also include current guidelines for those platforms – plus Tips on how to make the most of your content! - BRANDED CONTENT
You need consistent, fresh content posted on your Website and also Social media accounts frequently to keep your audience, Google and customers engaged with your brand.
Brand Colours, Taglines, Symbols etc. will help to do that.
If you need help with ideas OR if you are unable to confidently create this yourself, I can make tailored Branded content for you and your business today!
If you don’t see exactly what you’re looking for, please contact me and we can get started.
* Note: There are different Logo Creation Packages to choose from, for the number of Logos supplied and the number of Revisions included)
FYI
If you haven’t yet gotten a website up, visit JumpStart Matrix, a reputable Australian Online Marketing Agency I work with as a freelancer.
They can set up and build a wonderful business website with content ( that performs for you on Google) for a VERY reasonable price!