Each year, our society becomes more reliant/accustomed to high quality Visuals (graphics) and it’s becoming the standard of modern businesses to have these visuals on their Websites and all channels eg Social Media accounts.
What are online marketing graphics?
According to Interaction Design Foundation, ‘Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience (UX)…..When designing for UX, you should:
- Consider the information architecture of your interactive designs, to ensure accessibility for users.
- Leverage graphic design skills to create work that considers the entire user experience, including users’ visual processing abilities.”
These graphics range from Infographics, Photographs, Vectors, Illustrations, Charts etc and function as ‘Visual Aides’ that are used to:
- Help People understand & Retain Information with more success than just text
- Increase ‘Readability’ of your Content & Success of your Posts
- Improve User/Customer Engagement
- Strengthen your Brand ‘voice’
- Reinforce Business’ Marketing Funnels
- Show Professionalism & Consistency
- To Differentiate you from your Competition
Here is a list of my Graphics Services that will help to market you and your business:
Logo Design
We can make new logos OR modernise your old one.
You will use my Logo Questionnaire Google Form to answer some basic questions about your business and niche.
From there, we will have a brief discussion about your answers and the direction you want to take.
I will complete multiple logos for you to choose from*, implementing your changes, to ensure its exactly how you imagine it!
Need some Tips? Read my Post on “Questions to ask when designing a Logo”
Branding Research
We will complete research around your niche, competitors and branding goals and compile a Report that will include that information, plus essential keyword research, to get you started.
Promotional Material
Using your new or current Branding Elements, I can make a variety of Promotional Branding Graphics including:
- Social Media Ad Graphics
- Business Cards
- Flyers
- Brochures
- Posters
- Banners
- Signage
- Trade Show Displays
- Apparel
Branded Content
You need to have consistent fresh content posted to your Website and also Social media accounts to keep your audience and customers engaged with your brand.
If you need help with Branding ideas or if you are unable to confidently create this content yourself, I can bring your ideas to life and make tailored content for your business today!
Social Media Scheduling
I will create a Social Media Schedule for Facebook, Instagram, YouTube and/or LinkedIn to make your weekly posting streamlined and easy to stay on top of.
The frequency and timing of your Posts matter for best results.
A schedule for this posting on Social Media will keep you organised and assist /ensure you create content.
However, there isn’t a “one size fits all” perfect schedule.
Your social posts will depend ( amongst other things) on your niche/audience/industry
I’ll also include current guidelines for those platforms, plus Tips on how to make the most of your content.
When you receive your Graphics from us, they will come as a ZIP Folder and will be available with the most common (hi -res) image file extensions (e.g. JPEG, PNG, SVG, PDF, PSD).
This gives you the opportunity to edit and use them on other platforms – and elsewhere on your website.
Request a Quote for my graphics Services now!
If you don’t see exactly what you’re looking for, please contact me and we can discuss what you need done – whenever is convenient for you!
* Note: There are different Logo Creation Packages to choose from, for the number of Logos supplied( and the number of Revisions included)